| Conduct market research to understand current trends and consumer behaviors; analyze competitors and assess market position and sentiment; Gather insights through interviews and surveys with key stakeholders; Conduct a brand audit (SWOT analysis) to evaluate the current brand’s strengths, weaknesses, opportunities, and threats; assess visual identity, messaging, and consistency; Clarify and define the brand’s vision, mission, and values; ensure alignment with company goals; Define the unique value proposition and key differentiators of PelleITALIA; craft a distinct brand positioning statement; Create a cohesive brand identity, including logo, typography, color palette, and imagery; develop brand guidelines to ensure consistency across all touchpoints; Develop a clear and consistent brand message; define the brand’s tone of voice to resonate with the audience; Implement branding across all channels, ensuring seamless execution through internal and external communication; Outline a comprehensive communication plan; plan and execute impactful marketing campaigns to maximize visibility; Set key performance indicators (KPIs) to track the success of the branding strategy; regularly monitor brand performance and make adjustments as needed. |
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