Conduct interviews and focus groups with customers to understand their preferences and perceptions. Analyze social media and customer feedback to identify insights. Benchmark DIVANISSIMI against competitors to identify key differentiators. Highlight the craftsmanship, quality, and heritage of the brand and showcase the creation process of the DIVANISSIMI sofa. Develop virtual reality tours, augmented reality tools, and personalized consultations for marketing. Enhance digital presence with a robust website, engaging social media, and 3D modeling. Partner with influencers and designers for exclusivity. Use storytelling and testimonials for emotional connections. Promote sustainability and eco-friendly practices. Develop loyalty programs and foster a sense of community. Set KPIs and regularly review performance data to adjust the strategy as needed.
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